A Strange Way of Generating Buzz

Had to share this weird video from the Frankfurt Book Fair. It’s one of the biggest meet-ups of the year for publishers, agents and the like, but this is the first video I think I’ve ever seen from it. The Fair itself is not too far from what you’d expect, but I’ve never seen advertising like this before.

Yup, tiny little advertising banners attached to flies. The banners apparently were harmlessly stuck on with natural wax and dropped off after a while. The main effect is a whole lot of double takes and a lot of attention for Eichborn. But I wonder how many people remember the stunt rather than the name though?

Still, it’s a good reminder: there are always unique ways to get your stuff out there that simply can’t be done on the internet. We just get the YouTube’d version of it.